WorkBAHCO

BAHCO Heroes

Strengthening
the bond
between BAHCO and its users

The Challenge
Tools move the world forward but it’s often easy to overlook their worth. BAHCO challenged Marketwise to create a powerful campaign that could rekindle a sense of passion and pride among professional end-users, increasing loyalty and engagement along the way. So we found the real-life BAHCO Heroes and harnessed the power of social media to tell their inspiring stories.
Not all heroes wear capes
Great people use great tools. BAHCO Heroes tells the stories of professionals at the top of their game who use BAHCO to keep pushing forward, whether to fabricate life-saving ventilators, study the ocean or win the 24 Hours of Le Mans.
The goal
To increase BAHCO’s visibility with the professional end-user, nurturing 1:1 relationships to attract interest and data.
1M
users reached
13.000
leads so far
7
international
markets
and counting
How
Connect: inspirational video content with social media traction

Engage: social media and PoS campaign designed to increase website traffic, product placement and user registration

Nurture: qualitative approach to new data for further targeted campaigns

Motivate: internal campaign to galvanize employees and encourage advocacy
Enthusiastic adoption by local markets
Marketing Campaign of the Year
at the International Business Awards 2020
Galaxy Awards 2020 – Silver – Video Storytelling Stevie Awards
2020 – Gold – Campaign of the Year – Marketing – B2B
Marketwise64
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