Yoga Studio

unique wellness experiences

The Challenge
Ahead of the launch of a new laminate flooring collection, Quick-Step wanted Marketwise to create a memorable PR campaign for the lifestyle segment. So we rolled up our sleeves and engaged influencers, journalists and social media followers in a unique wellness experience: the Quick-Step Yoga Studio.
Eyes on the floor
Yoga is about connecting to yourself, your surroundings – and the ground. We fitted a famous Barcelona studio with the new Majestic floors by Quick-Step and enlisted top yogi influencer Verónica Blume to teach two classes: one for lifestyle journalists and fellow influencers and, a month later, a second class for the winners of a Facebook competition. To complete the experience, participants relaxed in a branded Zen area and were gifted a Quick-Step Yoga Kit with a mat, towel, bag and yoga guide.
The goal
To great content for the media and a meaningful brand experience for consumers, strengthening Quick-Step’s stature in the lifestyle segment and framing it as the go-to floor solution provider for the design-conscious.
Estimated media audience
Estimated ad value
Media outlets covered the new collection
people applied to the class via Facebook
“A lifestyle experience that transmits our values and philosophy, where the central axis is always inspiration “
Sophie Hautekeete, International PR Manager at UNILIN
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