Launching a new kind of ‘lipstick’
in Australia

The Challenge
At the forefront of the industry for over 40 years, Arco is known internationally for its ground-breaking innovations in valve making. As its trusted partner, Marketwise was tasked with the launch of new model Lipstick in the Australian market, developing the entire campaign from packaging design through to point of sale marketing.
Looks matter
Who said valves can’t be beautiful? With a slick single-body design and all the qualities of the sturdiest valves, Lipstick is in a class of its own and is meant to be shown, not hidden. Under the motto “Perfect in isolation”, we designed packaging and marketing materials with a premium feel to showcase looks and performance, with targeted applications for professionals and homeowners.
The goal
To drive up employee engagement and mark the next stage of Roca Group’s corporate culture after a period of rapid expansion with an internal communications program fueled by a lovable mascot.
versions Black and white
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